Visa Unveils Revolutionary TravelWithVisa To Fuel Unstoppable Momentum In Asia Pacific Tourism

Wednesday, April 16, 2025

Visa’s TravelWithVisa initiative is unlocking memorable journeys across Asia Pacific by connecting global travellers with top destinations, enriching travel experiences, increasing visitor spending, and fueling tourism growth throughout the region.

Visa has officially launched TravelWithVisa in Hong Kong, a dynamic regional campaign aimed at connecting travellers with top destinations across Asia Pacific. This multi-phase initiative is designed to elevate travel experiences, drive higher spending, and support the region’s rapidly expanding tourism sector. In 2024 alone, cross-border trips within Asia Pacific surged by twenty-six percent—more than double the global average of twelve percent.

Asia Pacific emerges as a global tourism leader
Asia Pacific continues to define global travel trends, with seven of the world’s ten fastest-growing destinations by arrivals located in the region—among them Hong Kong, Japan, Korea, Thailand, and Vietnam. Riding this growth wave, the first phase of TravelWithVisa introduces strategic collaborations with five leading global airlines: Air New Zealand, All Nippon Airways (ANA), Ethiopian Airlines, EVA Air, and Singapore Airlines. These partnerships are tailored to offer outbound travellers from Hong Kong and Macau premium benefits and elevated flight experiences. Additionally, Visa is teaming up with major financial institutions to roll out new travel card features that enhance the convenience and value of every journey.

Future-ready mobility and exclusive travel perks
Looking ahead, the next phase of TravelWithVisa will focus on intercity smart mobility systems to enable seamless door-to-door journeys. Travellers can also expect exclusive merchant offers and curated experiences, including VIP access to major regional events. This initiative underscores Visa’s commitment to making travel not just easier, but more rewarding—by ensuring smooth, secure, and enriching payment solutions that transform the way people explore Asia Pacific and beyond.

Driving innovation in travel and tourism across Asia Pacific and beyond
Visa continues its long-term commitment to transforming global travel through impactful initiatives that enhance mobility, entertainment, and tourism experiences. As part of this vision, Visa has partnered with world-renowned events such as the Olympic and Paralympic Games, the Mnet Asian Music Awards (MAMA), Red Bull’s Formula 1 teams, and The FIFA World Cup™, delivering unforgettable moments to travellers around the globe.

In its push to simplify urban transit, Visa has expanded its Tap to Ride contactless payment technology across major cities in Asia, enabling smoother journeys in places like Mainland China, Hong Kong, Japan, Malaysia, the Maldives, New Zealand, Singapore, Taiwan, Thailand, and Vietnam. This seamless fare solution is helping reshape how people navigate cities with speed and convenience.

Complementing its technological strides, Visa also plays a key role in understanding and influencing regional travel dynamics by sharing valuable insights and data. Through this integrated approach, Visa is not only improving travel experiences but also empowering a smarter, more connected tourism landscape across Asia Pacific and beyond.