Hoʻolaha ʻo ʻAmelika Hui Pū ʻIa i ka pōʻino i ka ʻoihana mai nā ʻoki i manaʻo ʻia i ke kālā kālā ʻo Brand USA: New Travel Update

Pōʻakolu, Iune 11, 2025

ka ʻAhahui Huakaʻi ʻAmelika has issued a strong response to the U.S. Senate’s proposed cuts i Brand USA’s funding, expressing significant concern over the potential consequences for the broader hale hana kaiaulu. The proposal, put forward by the Komite Kalepa Senate, manaʻo a drastic reduction in Brand USA’s budget, cutting it by 80%, from the current $ 100 miliona i na $ 20 miliona. This reduction, according to the U.S. Travel Association, poses a pilikia nui to the effectiveness of kūʻai huakaʻi hele and could have far-reaching effects on the U.S. travel sector.

Economic Impact of Brand USA’s Funding Cuts

ka ʻAhahui Huakaʻi ʻAmelika strongly criticized the proposal, emphasizing the importance of the ʻāpana huakaʻi in driving the ʻĀpana ʻAmelika. The travel industry contributes a massive $ 2.9 trillion to the nation’s GDP and supports over 15 miliona mau hana. A cut of this magnitude to Brand USA’s funding would be a significant blow to the industry’s ola waiwai, as the organization plays a vital role in promoting the U.S. as a premier travel destination.

ʻo kahi laʻana, Walt Disney’s U.S. theme parks alone generate ʻO ka makahiki $ 67 and support over 400,000 jobs worldwide. These figures underscore the kūlana koʻikoʻi of tourism in the ʻĀpana ʻAmelika, highlighting the importance of continued investment in kūʻai huakaʻi hele. ka ʻAhahui Huakaʻi ʻAmelika Manaʻoʻiʻoʻo ia ʻO USA USA is central to maintaining the country’s position in the global tourism market, helping to attract miliona o na malihini kipa honua each year and supporting a significant portion of the economy.

Brand USA’s Role in Promoting U.S. Tourism

ʻO USA USA serves as the official tourism marketing organization for the United States. Its mission is to ShowCase the diversity of U.S. destinations to huakaʻi huakaʻi honua, helping drive global demand for U.S. tourism. Over the years, Brand USA has been instrumental in kūkulu ʻike a increasing visitation to U.S. destinations. Its marketing campaigns highlight the unique attractions, cultural offerings, and diverse landscapes across the country.

If the proposed cuts go through, ʻO USA USA may struggle to effectively hoʻokūkū i ka mākeke mākaʻikaʻi honua. Me hoemi kālā, the organization could find itself unable to keep pace with other countries that continue to heavily invest in hoʻolaha mākaʻikaʻi. As the travel industry recovers from the Kaneka-COVID-19, ikaika ke kūʻai akuʻana a hoʻolālā hoʻolaha are more important than ever to maintain global tourism competitiveness.

Brand USA Faces Continued Struggles with Government Relations

ʻAʻole kēia ka manawa mua ʻO USA USA has encountered challenges from the Ke aupuni US. Earlier in 2025, five key members o ka Brand USA board were removed from their positions. Notable figures such as ʻO Elliott Ferguson, President & CEO of Destination DC, a Tim Mapes, SVP & Chief Communications Officer at Delta Air Lines, were among those dismissed. These removals signaled ongoing tensions between the tourism sector and the government leadership.

ka ʻAhahui Huakaʻi ʻAmelika criticized these board member dismissals ma ke ʻano o kahi ākea ākea au of reducing support for the U.S. tourism sector. The association has publicly expressed frustration with how the U.S. government has treated Brand USA, urging luna kānāwai e hoʻomaopopo i ka waiwai waiwai of tourism marketing. It is clear that the hale hana kaiaulu feels that ʻO USA USA’s marketing efforts are essential to the success and growth of the tourism sector, and that cutting its funding will undermine the progress that has been made.

The Urgency of Full Funding for Brand USA

ka ʻAhahui Huakaʻi ʻAmelika is calling for immediate action to ensure that ʻO USA USA receives the necessary funding to continue promoting U.S. destinations effectively. The association emphasized the importance of maintaining a strong marketing presence, especially with major events like the 2026 FIFA World Cup a me ka 2028 Los Angeles 'Olumepika on the horizon. These events represent huge opportunities to boost U.S. tourism and solidify the country’s position as a top travel destination.

Without adequate funding, Brand USA will struggle to capitalize on the potential pōmaikaʻi hoʻokele waiwai these events could bring. The hale hana kaiaulu is still recovering from the pandemic, and the ʻAhahui Huakaʻi ʻAmelika believes that cutting funding for Brand USA now would delay the hoʻōla piha of the tourism sector and could harm the country’s ability to attract malihini kipa.

Advocacy for Full Support of Brand USA’s Mission

As budget reconciliation holomua, ka ʻAhahui Huakaʻi ʻAmelika is urging all sectors of the travel industry to hui in advocating for piha piha kālā no ka mea, ʻO USA USA. The association has launched a campaign to gather support letters mai ʻoihana ʻenehana and organizations, calling on Ka Ahaolelo a me ka Hale Kūleʻele e hōʻoia i kēlā ʻO USA USA has the resources it needs to continue its work. By mobilizing the nāʻoihana hoʻolālā, ka ʻAhahui Huakaʻi ʻAmelika hopes to influence lawmakers to prioritize kālepa mākaʻikaʻi and maintain strong funding for Brand USA.

The advocacy campaign emphasizes that cutting Brand USA’s budget would not only hurt the nāʻoihana hoʻolālā but also harm the ʻĀpana ʻAmelika. Me tourism being one of the largest job creators in the U.S., reducing Brand USA’s funding would jeopardize miliona o na hana and limit future opportunities for economic growth.

Industry Leaders Uniting for Brand USA

In light of the proposed funding cuts, the ʻAhahui Huakaʻi ʻAmelika is calling on luna alakaʻi—E komo pū ana hotel, Hawaiian Airlines, nā papa mākaʻikaʻi, a me nā mea pāʻani kī ʻē aʻe ma ka ʻāpana huakaʻi—I hui and advocate for increased investment in kālepa mākaʻikaʻi. The association believes that by hui pu ana, the industry can effectively influence the decision-making process and ensure that ʻO USA USA receives the support it needs to continue promoting the U.S. as a alakaʻi mākaʻikaʻi honua.

ʻO ka leka mai ka ʻAhahui Huakaʻi ʻAmelika mōakāka: kālepa mākaʻikaʻi he mea hana koʻikoʻi no ka malama ana i ka U.S. travel sector’s competitiveness. Inā ʻO USA USA’s funding is slashed, it will be harder for the U.S. to showcase its diverse Maui and attract the millions of international visitors who are essential to the country’s economic success.

Conclusion: Protecting the U.S. Tourism Industry’s Future

ʻO ka manaʻo 80% ʻoki i Brand USA’s funding represents a significant threat to the ola lōʻihi of the U.S. travel industry. The ʻAhahui Huakaʻi ʻAmelika is committed to advocating for full funding for ʻO USA USA, recognizing its essential role in driving mākaʻikaʻi honua a me ke kākoʻo ʻana i ka ʻĀpana ʻAmelika.

As nā hanana honua e like me 2026 FIFA World Cup a me ka 2028 Los Angeles 'Olumepika approach, the importance of investing in tourism marketing has never been clearer. The U.S. must maintain its position as a wahi huakaʻi mua, a me ka hōʻoia ʻana i kēlā ʻO USA USA is properly funded is critical to the success of this goal.

By working together, industry leaders and lawmakers can ensure that ʻO USA USA remains a key driver of ka ulu waiwai, hana hana, a pili honua, helping the U.S. tourism industry recover and thrive in the years ahead.